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If it is not a chorus, it is music in the virtual arena – SEO. Search Engine Optimization is a concern for veteran and new webpreneurs. Ranking better on the search engines is an overall objective of every person with a website. According to statistics, there are 63,000 searches taking place on Google per minute. Appearing frequently in these results is comparable to winning a gold medal in the Olympic Games. It’s becoming a word in every person’s mouth easier said but achieving it is a dying dream for many.

But for this conversation, the question is: does your domain extension impact your website SEO and how? Read on to know.

Influence Your SEO

Your TLD attracts or sends away people

One of the ranking criteria for search engines is the number of visitors your site is receiving – call it traffic. Websites with high traffic always win the ranking race and appear at the top positions. Google interprets more visits as a sign of your site relevance. When Google deems your site relevant, it ranks you high to help you reach more audience. For a visitor to decide whether to visit your site or not, your domain extension plays a critical role. Some extensions have a close association with spam and hackers. So, if you opt for them, there is likelihood that only a few people will visit your site. Thus, despite the quality of content or design, your site will still rank low.

Your TLD attracts or sends away people

User perception

The user perception is another important aspect of your domain extension selection. Google uses user perception to determine the relevance of your visitors’ search. With the current search updates where Google requires one to select the result, they would like displayed first based on their geographic location; your extension has a crucial role. For instance, if you are in Berlin, it is possible that domain names carrying the .berlin extensions will rank higher than the rest. Also, some extensions such as .edu and .gov will always rank better as Google considers them as relevant sources of information. So, whichever extension you opt for, ensure it has a potential to attract your audience perception and woo the search engines crawling robots.

Specialization or niche relevance

Specialization or niche relevance

With the rise of new TLDs, organizations are moving to extensions that match their niche. For instance, photographers are adopting .photography. Media houses are going for .news, and jewelry sellers are now using the .jewelry. As the new trend takes shape, for you to rank better, you must follow suit. Even though Google does not consider the part at the right side of the dot as a ranking criterion, you should never forget that its ultimate goal is to give online searchers relevant results. In this essence, a niche-specific domain extension and high-quality content mean that you will rank better in the search engines. Hence, your extension is a magnetic force that attracts visitors and woos the ranking robots to give you a better rank.

Final Thoughts

Final thoughts

As you can see, there is a correlation between SEO and your domain extension. First, the extension determines whether online visitors will view your site as a potential hacker or spammy. Thus, it will determine their next course of action – to visit it or scroll down to the next result. Also, the TLD you associate with your domain name influences the user perception which is a ranking criterion. If Google ranking robots feel users have a negative perception on your site due to the extension ranking better, the ranking will be your best dream that will never convert into reality. Lastly, the extension you use can make you stand out as an expert in your niche.

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